And it’s all over

Finally, today I compiled my 60 page report and spent over 2 hours – yes 2 hours people – watching Staples make a pretty poor colour print job and charge me £63 for the privilege.

Whinging aside, I can feel a huge wave of relief washing over me. In the end I got the word count to 6518 – well within the 10% margin on the 6000 word limit, which for me was quite impressive.

I don’t think I really got to where I expected with my results, in fact my journey was quite a surprise to me when I actually got my head down and started writing up results. My final project moved me a long way from my original starting point, which was the premise that there is Word of Mouth activity happening in social media channels, and that PR practitioners can use this in relationship management. Where I ended up instead was the importance of relationship management as a precursor to word of mouth: where PR’s role is to build strong relationships with stakeholders in social media, and use these strong relationships to leverage word of mouth.

So, as I say, not quite where I expected I would end up, but I’m fairly happy with the final version.

Obviously I can’t post all my results on here, but when I’ve had a few hours of bouncing off the walls and throwing out the mountains of paper that have surrounded me for the past few months, I’ll put up some of the key findings in more detail.

All’s left to do is hand in the final project to London Met, which I’ll be doing with great joy tomorrow morning

Ahhhh….now where’s the bottle opener…

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